A Marketing Enthusiast

While working for The Money Manual, Sophia researched, produced, wrote, and was featured in 200+ social videos about personal finance.

At Maybe, she researched, wrote, directed, and starred in 100+ scripted videos on personal finance and investing published on TikTok, Pinterest, and Twitter.

For SmartPath, Sophia audited, edited, and optimized 88 videos and 140 articles, activated 81 videos and 103 articles to enhance content lifecycle and client experience, and managed the company’s contentful catalogue. She produced 100+ pieces of multimedia content with Canva (videos, articles, emails, social) and collaborated directly with clients and stakeholders. She developed and produced 30+ educational classes utilizing Canva, Contentful, and Google Workspace, collaborating with clients, contractors, educators, and client management. She also planned 250+ finance-related classes through a strategic content calendar and editorial planning; collaborated cross-functionally with design contractors, operations, educators, and client management.

For The Money Manual, Sophia grew the Instagram account from 3k to 15k+ in two and a half years and the Tiktok account from 0 to 19k+ in 9 months. Sophia grew the “Let’s Talk About Debt” Facebook group from 0 to 5k+ in two and half years.

In 9 months, Sophia grew the Maybe Twitter account from 2k followers to over 4k followers with on average 100k monthly impressions and 50k monthly profile visits.

For the LA Kids Book Festival, Sophia increased the Instagram followers by 40%, accounts reached by 587%, and profile visits by 517%.

In one year, The Vanguard Network (TVN) LinkedIn increased by 20.96% followers with a 47% increase in the average engagement rate.

Sophia managed the LinkedIn, Tiktok, Instagram, and YouTube for The Vanguard Network.

For Maybe, Sophia oversaw the TikTok, Twitter, LinkedIn, Discord, Circle, and Pinterest.

For Dancing With The Students, Sophia oversaw the Instagram, Facebook, and Twitter.

For The Money Manual, Sophia managed the Facebook Group “Let’s Talk About Debt,” Instagram, Facebook, Pinterest, and the TikTok.

At Maybe, Sophia produced and co-hosted "Ask Maybe" podcast with Maybe co-founder and CFO of Maybe Travis Woods. In total, there were 14 published episodes with 600 downloads in 9 months.

At The Money Manual, Sophia produced an interview podcast called Let’s Talk About Debt.

Sophia launched the newsletter The Vanguard Newswire and had an average 22.82% open rate. Sophia created the newsletter utilizing Mailchimp and Canva.

Sophia also created and led a LinkedIn newsletter about leadership for Ken Banta.

Sophia wrote and edited copy for promotional toolkits for the The Oceantic Network as well as editing marketing emails, marketing flyers and brochures, the weekly newsletter, event promotion, and social media copy.

For The Money Manual, Sophia built and maintained 30 partnerships, resulting in reposts, sweepstakes, and articles.

Sophia updated Maple Shade Farm’s print ad for Pure Catskills “Guide to Pure Catskills Products.”

For Maple Shade Hootenanny, Sophia designed road signs and banners for this fall festival.

Sophia created a brand book for Stardust Studios, a new wellness company, assisting with their name, and logo creation.

For The Money Manual, Sophia assisted with the creation of the branding kit.

For Maple Shade Farm, Sophia revamped their company’s website in Strikingly.